For organisations to remain competitive in their chosen fields, it’s essential that they strive to empower and engage their workforces. Encouraging take-up of coaching skills courses and apprenticeships can help deliver the required results, enhancing team performance and furthering brand productivity. 

The 2020 International Coaching Federation Global Coaching Study shows just how widespread coaching has become in the last few years, with growing numbers of organisations showing interest in the benefits that such skills can bring. 

It was found that in 2019 there were 71,000 coaching professionals globally, a rise of 33 per cent on 2015. The number of leaders and managers using these skills was also estimated to have risen by 46 per cent. 

With the pandemic driving lasting change in how business is done and increasing the rate of remote working across all industries and sectors, coaching skills will only become more important in the future. 

Coaching itself is a way of leading teams in a non-directive way. Rather than giving people instructions or advice, or making suggestions, the focus is instead on how learning can be facilitated through deep listening and the asking of open questions. 

The aim is to build people’s confidence and belief in themselves and their abilities, helping them to become more resilient and self-aware, and giving them the tools they need to collaborate effectively and think in a more innovative way so that they can deliver their best performances, even in the face of an ever-changing and evolving landscape. 

Coaching can also help businesses improve their talent acquisition and retention rates, another key challenge for companies in 2022 and beyond. 

Coaching qualifications are ideal for helping those in leadership roles develop the skills they need to ensure effective management of their teams – particularly within the context of a professional healthcare setting. 

Staff members want to feel engaged with, valued and respected in their jobs and by the companies they work for and developing a robust coaching culture within organisations will ensure that this is achieved. 

Adopting this kind of culture creates a business environment where people feel that they’re able to give and receive feedback freely, while supporting teamwork and allowing them to challenge each other, while putting ideas to the test without having to worry about negative repercussions. 

Instead of asserting the value of coaching, however, it’s necessary for companies to demonstrate just how valuable it is – which can only be done in a practical setting, working in such a way as to bring out the best in staff members. 

To this end, our Level 5 coaching apprenticeship could prove hugely beneficial for managers and leaders within organisations ready to consider an added value set of skills within their workforce development strategy. If you’d like to find out more about the benefits, contact our dedicated support team. 

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